As a third-generation jeweler since 1950 with an impressive track record of over 29,000 diamonds sold, Alex Wong Jewellery boasts a rich legacy of craftsmanship. A bonus is that it’s just a short walk from Telok Ayer and Chinatown MRT station.

Catering to a local and international clientele spanning across Singapore and the globe reflects their international acclaim and appeal. In fact, they draw visitors from China, America, France, Germany, Japan, Brazil, and beyond. 

Their design philosophy draws inspiration from the natural world, echoing the graceful movements of insects, fish, and flora. This unique approach infuses each piece with a sense of organic beauty.

Speaking of their pieces, we’re big fans of their exquisite designs, masterfully blending jadeite, diamonds, gold, pearls, and various precious gemstones into captivating treats.

We appreciate their transparency in pricing on their website. Their pieces range from affordable diamond earrings starting at $100 to luxurious diamond necklaces from $800. 

We were also able to easily book an appointment online, where we shared our preferences and budget beforehand. 

Though they’re not as well known as other big brands, we can definitely say that they’re worth a try!

Since 2003, SK Jewellery has been making gorgeous jewellery accessible to today’s women without compromising on quality. 

Their specialty lies in 999 Pure Gold (24k) pieces, blending art and tradition with the latest technology to create stunning jewellery that catches the eye. We’re also happy about their varied options, from 18k and 22k gold to trending white and rose gold.

Want to add a personal touch? We recommend trying their charm builder to create your own charm bracelet or opt for a personalized name necklace. 

SK Jewellery sources materials directly, cutting out the middleman, and translating to more bang for your buck. We also love their 10% workmanship discount on your first order— this is such a nice perk! 

They’re known for upholding strict ethical standards. To ensure their diamonds are conflict-free, they’ve partnered with suppliers who follow industry regulations from organizations like De Beers, RJC, WDC, and CIBJO.

With a 100% gold trade-in policy and a loyalty program where you earn points with every purchase, they’re all about keeping customers happy. 

However, there have been occasional complaints about their jewellery– stuff like faulty clasps and changes in color over time –so it’s worth keeping an eye on. 

Established back in 2000, Arthesdam Jewellery is famous for its gorgeous gold pieces, mixing style and tradition flawlessly. “Arthesdam,” from the Tamil word for “lucky,” carries the belief that gold brings good fortune, making each piece extra special.

With a growing presence across various e-commerce platforms and local stores, Arthesdam aims to make its jewellery accessible worldwide. Plus, they have a global clientele spanning countries from Australia to the United Kingdom.

Hallmarked by the Singapore Assay Office, their gold jewellery boasts authenticity, backed by industry standards. They’re also proud members of the Singapore Jewellers Association, they uphold excellence and integrity in their craft. 

Offering a diverse range including 14k, 18k, 916, and 999 gold, along with diamonds, feng shui and beads, mini gold bars, and colored gemstones. Silver variants are also on offer, such as fine, sterling, silver-plated, and rhodium-plated silver.

We appreciate their jewellery care services, which include engraving, jewellery size alteration, welding, repairing, gold plating, and polishing. These ensure that pieces remain as precious as the memories they hold. 

Unfortunately, we’ve heard from some customers about not-so-great service attitudes, pointing out areas where they can step up their game.

JannPaul is a family business with roots tracing back to 1973. They’ve grown from one of Singapore’s few jewellery stores to become one of its largest diamond wholesalers and manufacturers. 

Founded on the principle of providing high-performing diamonds at competitive prices, JannPaul aims to educate consumers while offering quality pieces. 

Remarkably, they introduced the Super Ideal Cut standard in Singapore in 2011 and later unveiled the World’s first Octagon 88 faceted Hearts & Arrows diamond in 2015.

We’re also impressed to hear that they’ve been awarded the top SMEs Asia award in 2013, meaning they’ve been recognized for their industry growth and contribution. 

Unlike the other jewellery shops we explored, they have in-house CAD designers and cutting-edge technology, offering jewellery customization with 3D previews. 

We’re also happy to learn that their diamonds undergo rigorous in-house checks using professional tools and are all GIA/AGT certified, ensuring quality and authenticity.

They even provide complimentary ring personalization services and a lifetime warranty covering various services, from prong tightening to replacement of lost side stones. We believe these freebies provide customers with great value for their money.

As a bonus, every diamond they sell is conflict-free, reflecting their dedication to ethical practices. 

Note that their sparkling offerings may be on the pricier side.

Abiraame Popular Jewellers is known for their exquisite collection of diamond, gold, and silver jewellery. They also respect the relationship that every woman has with her jewellery. 

Founded by Ramanathan, a certified Gemologist, the shop helps customers choose the perfect stone based on their birth date— an exclusive service that sets them apart. 

What impressed us is their knack for building warm relationships with customers, with some being loyal to them for more than 20 years.

We were also quite taken in by their high-quality jewellery, from gold and diamond pieces to platinum and precious stones. They have something for everyone, from Bollywood glam to vintage elegance.

What’s more, they have a flexi-savings scheme that helps customers turn their dreams into reality, making luxury more accessible. Plus, their 100% Satisfied Guarantee policy ensures peace of mind with every purchase. 

Surprisingly, they don’t just stop at jewellery; they also offer a range of luggage and leather goods. 

Other shop offerings that we’re excited about are their free shipping, same-day delivery, repair services, and even trade-ins at competitive rates. 

Do watch out for their staff, as some were said to be rude.

Rachel P Jewels is a distinguished jewelry shop with a rich family heritage in the jewelry business spanning over 30 years.

Founded by Rachel, who possesses a degree in Art & Design and has completed the GIA Diamond + Gems Course, the shop offers bespoke fine jewelry pieces.

What we like is how Rachel P Jewels is known for its high-quality, expertly crafted jewelry.

The combination of Rachel’s design expertise and the skill of experienced craftsmen ensures that each piece is meticulously made.

Rachel’s commitment to creating unique, bespoke pieces means that no two items are alike. This personal touch adds significant sentimental value to each piece.

With over 30 years of family experience in the jewelry business, Rachel P Jewels brings a deep understanding of the craft and a solid reputation for quality and reliability.

We can’t help but highlight Rachel’s passion for providing an excellent customer experience.

We appreciate her personalized approach, attention to detail, and thoughtful gestures. We highly recommend!

LeCaine Gems offers a luxurious experience in moissanite and lab-grown diamond jewelry, catering to customers in Singapore, the USA, and worldwide. With a focus on ethical sourcing and conflict-free gemstones, they have carved a niche in the market for those seeking elegant and sustainable jewelry options. 

Their showroom at Millenia Walk provides a hands-on experience, while their online store offers a wide selection of exquisite pieces. Aside from this, the craftsmanship at LeCaine Gems is top-notch, with each piece meticulously handcrafted by skilled artisans. 

Furthermore, their expertise in moissanite jewelry, coupled with the use of high-quality, ethically sourced gemstones, ensures that customers receive jewelry that is not only beautiful but also responsibly made. Additionally, the company offers a personalized shopping experience, with bespoke designs that cater to individual tastes and preferences.

However, the premium nature of their jewelry may come at a higher price point, which could be a consideration for budget-conscious buyers. Additionally, while their online store is convenient, the lack of physical stores outside of Singapore may limit the in-person shopping experience for international customers. Despite these drawbacks, LeCaine Gems’ commitment to sustainability and quality craftsmanship makes them a compelling choice for those looking for luxurious, ethical jewelry.

In conclusion, LeCaine Gems stands out as a premier jeweler specializing in moissanite and lab-grown diamonds. Their dedication to ethical practices, combined with their exceptional craftsmanship, ensures that customers receive both beautiful and responsibly sourced jewelry.

Saruchi R Jewellery (SRJ) is a boutique jewellery brand founded by Singapore-based designer Saruchi Chauhan.

Established in 2014, the brand is the embodiment of Saruchi’s passion for jewellery design, inspired by her formative years in India—a country renowned for its rich tradition of jewellery craftsmanship.

SRJ’s core philosophy is the “expression of an individual’s uniqueness.”

We like how each piece is crafted with the intention of reflecting the personal style and individuality of the wearer.

The jewellery at SRJ is handcrafted with great precision, using only the finest materials and gemstones.

We like Saruchi’s hands-on involvement in the entire process as it ensures that each piece meets the highest standards of quality and craftsmanship, making SRJ a reliable choice for those seeking luxurious, well-made jewellery.

SRJ is committed to sourcing fine metals and natural gemstones from reputable suppliers.

We find that this ethical approach to sourcing materials is a significant advantage for customers who are conscious of the origins of their jewellery and the ethical practices of the brands they support.

What we like is how the designs at SRJ are versatile and suitable for a variety of occasions, from everyday wear to special events.

This makes SRJ a convenient one-stop shop for customers looking to build a versatile jewellery collection that can be worn in different settings.

As a boutique brand, SRJ offers a more personalized shopping experience compared to larger, more commercial jewellery stores.

Customers can expect attentive service and a more intimate shopping environment, where their preferences and needs are given priority.

We highly recommend!

Located in the heart of Little India, Singapore, Merlin Goldsmith & Jewellery Pte Ltd has been crafting and delivering exquisite gold jewellery since 1991. Over the years, the store has built a reputation for providing exceptional quality products and creating lasting relationships with its customers. With a focus on gold as a symbol of excellence, the brand’s commitment to craftsmanship, quality, and customer satisfaction has earned it a loyal following.

The brand’s commitment to quality is reflected in the fine details of their jewellery. Each piece is designed and polished to perfection, ensuring that the final product is both aesthetically pleasing and durable. This dedication to excellence is one of the reasons customers trust Merlin Goldsmith for their jewellery needs.

Merlin Goldsmith is known for offering high-quality gold jewellery. Their pieces are not only beautiful but also crafted with care and expertise. Each item embodies their dedication to excellence, ensuring customers receive timeless treasures. The brand’s use of gold as a universal symbol of excellence is evident in every masterpiece they create, making their jewellery a valuable investment.

A key element of Merlin Goldsmith’s success is its emphasis on building lasting relationships with its customers. Many clients return for repeat purchases, a testament to the company’s commitment to customer satisfaction. This focus on relationship-building creates a sense of trust and loyalty, making customers feel valued and appreciated.

With the launch of their online shopping portal, Merlin Goldsmith has made it easy for customers worldwide to browse and purchase their collections from the comfort of their homes. This is a great advantage, particularly for customers who cannot visit the store in person, offering both convenience and accessibility.

Merlin Goldsmith provides custom-made jewellery services, allowing customers to create unique pieces tailored to their preferences. Whether it’s a special occasion or a gift for a loved one, the ability to personalise items adds significant value to their offerings.