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Top 5 Sales Training Academies in Singapore That Help You Sell Smarter, Not Harder

Expertise: We picked sales training schools that are led by trainers with strong real-world sales experience. They also should have a proven track record in sales leadership or corporate training.

Course Quality: We looked for academies that offer programs covering essential sales skills like prospecting, negotiation, and objection handling.

Client Testimonials: We selected academies that consistently receive positive feedback from past participants and corporate clients.

Value for Money: We highlighted schools that provide comprehensive training and actionable strategies at a reasonable and competitive price.

I’m known as one of the top producers in our bank—in fact, I was even named Best in Sales last month. It’s funny how things turned out, since I used to be the least experienced in our sales team.

Yep, I was the one who struggled with cold calls and watched others hit their targets while I lagged behind. 

But everything changed when I attended a top-tier sales training academy; they showed me how to understand customers and ask better questions. Little by little, my closing rate went up…and now here I am.

My advice is to learn from the best. Here are the top sales training academies in Singapore that turn beginners into closers!

1. Click Academy Asia

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Services: Core Sales Skills & Communication; Sales Tech, Data & Enablement; Pipeline, Prospecting & Conversion; Sales Leadership & Operations

Location: 808 French Rd, #04-163

Contact: +65 9388 8755

Business hours: Mon – Fri: 9 AM–6 PM

Website

Facebook

Google reviews score4.8/5
Facebook reviews score 4.9/5
Total reviews4.8/5
Score consistency 4.9/5
Expertise5/5
Course Quality5/5
Client Testimonials4.8/5
Value for Money5/5

Since 2011, Click Academy Asia has helped more than 20,000 professionals from big-name companies such as Ikea, Sony, and Singtel. They’re also one of the best SkillsFuture course providers in Singapore, so you know you’re in great hands.

Their range of training courses is impressive. They offer over 30 government-funded sales programs—the most specialized B2B and tech sales catalog in the WSQ system!

A great example of this depth is their popular Core Sales Skills & Communication program. This is perfect if you want to sharpen the interpersonal skills needed for pitching, negotiation, and closing deals.

For those who rely on modern tools, their Sales Tech, Data, & Enablement track is ideal, since it focuses on data analytics and automation.

All of these sound great. The only downside we heard about is that they can be hard to reach at times, but it’s totally understandable during peak seasons.

Pros

  • Over 15 years of experience
  • Caters to big-name companies
  • Over 30 government-funded sales programs
  • Has a Core Sales Skills & Communication program
  • Offers a Sales Tech, Data, & Enablement track

Cons

  • May be hard to reach at times

Taught me how to become a better salesperson

“Thanks to Mr. Richard and the Click Academy team for teaching me how to become a better salesperson. I’ve learned practical skills that I can actually apply to my own small business. The training was clear, useful, and easy to understand. Looking forward to attending more classes!”

— HH, Google Review

Learned a lot about how to be a better salesperson

“Had a very enjoyable two-day class, learned a lot about how to be a better salesperson in just two days. Thank you, Richard and Anthea!”

— Chris Oh, Google Review

2. SOCO Sales Training

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Services: SOCO Selling Fundamentals Training, AI Sales Training, Sales Team Pack, Prospecting, Consultative Selling

Location: 2 Venture Dr, #24-01 Vision Exchange

Contact: +65 9069 6737

Business hours: Mon – Fri: 9 AM–6 PM

Website

Instagram

Google reviews score5/5
Training Industry Vendor Directory reviews score 5/5
Total reviews5/5
Score consistency 5/5
Expertise5/5
Course Quality5/5
Client Testimonials5/5
Value for Money4/5

SOCO Sales Training is known for building B2B and B2C Teams. In fact, they’ve been voted the Best Sales Training and Digital Learning Provider at the HR Vendors of the Year Awards since 2016.

Their bestselling course is their SOCO Selling Fundamentals Training, which helps you start quality conversations and overcome objections.

To keep ahead of the curve, they also offer AI Sales Training. Their tech-forward program turns tools like ChatGPT and Gemini into personal sales assistants using prompts you’ll learn from the course.

They even provide a Sales Team Pack for companies looking to train their staff; this includes online learning, personalized reinforcement, and live webinars.

While their premium services are a bit pricey, most clients have raved about their experience.

Pros

  • Received industry awards
  • Offers SOCO Selling
  • Has AI Sales Training
  • Provides a Sales Team Pack

Cons

  • Pricey

Modules and content flow were perfectly structured

“Kyle from SOCO recently facilitated a Sales Training session for our Regional Sales Teams in Singapore, and it was outstanding. The modules and content flow were perfectly structured, showcasing Kyle’s extensive sales expertise. I particularly appreciated how the role-playing and group activities were tailored to our specific regional challenges. It wasn’t just a generic training; it was highly contextual and immediately applicable to our work.”

— Olga Marie Bautista-Perez, Google Review

Engagement from our sales team was phenomenal

“The SOCO team facilitated a workshop that exceeded our (already high) expectations. Engagement from our sales team, especially those disgruntled to have been taken out of the field, was phenomenal….I could not have achieved our learning objectives w/o SOCO’s assistance. I am looking forward to leveraging your team again soon.”

— Fred Fischer, Google Review

3. Knowles Training Institute

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Services: Emotional Intelligence in Sales Training Course, Remote & Hybrid Sales Training Course in Singapore

Location: 60 Paya Lebar Rd, #07-54 Paya Lebar Square

Contact: +65 6714 6663

Business hours: Mon – Fri: 8:30 AM–5:30 PM

Website

Instagram

Google reviews score4.9/5
Trustpilot reviews score 4/5
Total reviews4.5/5
Score consistency 4.6/5
Expertise5/5
Course Quality5/5
Client Testimonials4/5
Value for Money5/5

Knowles Training Institute focuses on top-tier training and development solutions designed to solve real-world business hurdles. Impressively, they’ve trained employees from huge brands like Deloitte and Samsung.

A unique program they offer is the Emotional Intelligence in Sales, where you’ll learn how to develop self-awareness, empathy, and resilience. It’s about reading the room and adapting your emotional response.

For virtual entrepreneurs or businesses, enroll in the Remote and Hybrid Sales Training Course. Basically, the focus is on mastering the technical and psychological nuances of building rapport online.

We appreciate the convenience they provide since their courses are available online and face-to-face, unlike other training centers.

Just watch out for their condescending and sometimes rude trainers that we keep hearing about.

Pros

  • Trained employees from huge brands
  • Offers an Emotional Intelligence in Sales course
  • Has a Remote and Hybrid Sales Training Course
  • Available online and face-to-face

Cons

  • Reports of rude trainers

Positively impacted my sales performance

“The sales and marketing training program at Knowles Training Institute is highly recommended. The trainers have extensive knowledge in the field and shared valuable insights on building customer relationships and increasing sales. The program was well-designed and offered practical tools that have positively impacted my sales performance.”

— Rabia Ali, Google Review

Made complex concepts easy to understand

“Training: Sales Funnel. Trainer: Tyrone. I recently attended the Sales Funnel training at Knowles Training Institute, and it exceeded my expectations. Tyrone, our trainer, was exceptional. His deep knowledge of sales funnels, combined with his engaging teaching style, made complex concepts easy to understand and apply. Tyrone’s guidance was invaluable, providing practical insights and strategies that I can immediately implement in my work. Thank you, Tyrone, for an outstanding training experience!”

— Michael Chia, Google Review

4. Next Level Academy

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Services: Buffett Accelerator Framework, SuperInvestors’ Club

Location: 10 Anson Rd, #18-13 International Plaza

Contact: +65 9771 9422

Business hours: Mon – Fri: 10 AM–6 PM

Website

Instagram

Google reviews score4.8/5
Seedly reviews score 4.6/5
Total reviews4.7/5
Score consistency 4.8/5
Expertise5/5
Course Quality4/5
Client Testimonials5/5
Value for Money5/5

Next Level Academy was founded in 2018 to transform ordinary lives by releasing people’s true potential.

One way they do this is by offering the Buffett Accelerator Framework, geared to help you earn 25% to 30% annual returns from the stock market. You can actually jump into a free 2-hour workshop that covers the essentials.

The academy also features the SuperInvestors Club—a supportive environment that’s perfect for anyone willing to roll up their sleeves and learn from real-world trades.

What we love about them is that they emphasize the importance of practical experience. Attendees test their knowledge via live trading sessions.

If we have to point out a drawback, it’s that they focus primarily on selling and trading stocks.

Pros

  • Over 8 years of experience
  • Offers the Buffett Accelerator Framework
  • Has a SuperInvestors Club
  • Offers live trading sessions 

Cons

  • Focuses only on stocks and trading

Gave me clarity in my trading journey

“The 2-day MBA Workshops give me further clarity in my trading journey towards financial freedom. I am able to understand the various strategies being taught by both coaches and will certainly apply them in my trading, together with proper guidance and coaching. A shout-out to both Rachel & Bjorn, who are very experienced in explaining the basic and various strategies so well. It has been fun learning from both of them. As always, invest in yourself first so that you are in a good position and able to care for and look after your loved ones.”

— MinfuWong, Google Review

Beneficial and a worthwhile investment

“The 3-day course is beneficial and a worthwhile investment. The course was concise and provided a strong foundation for beginners and seasoned investors. It has inspired me to continue confidently with my investing journey. Thanks to the next level team for the great insights.”

— David Lim, Google Review

5. Singapore Institute of Retail Studies

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Services: Customized Workplace Solutions, Social Commerce & Marketing, Mentorship Programs

Location: 11 Eunos Rd 8, #08-02/03 Lifelong Learning Institute

Contact: +65 6222 7477

Business hours: Mon – Fri: 8:30 AM–6 PM

Website

Facebook

Google reviews score4.9/5
Total reviews4.9/5
Score consistency 4.9/5
Expertise5/5
Course Quality5/5
Client Testimonials4/5
Value for Money5/5

Singapore Institute of Retail Studies is the first Continuing Education & Training Institute in Singapore. For over two decades, they’ve guided thousands of learners and corporate clients in the art of selling.

Companies looking to train new or existing sales staff can try their Customized Workplace Solutions, which include bilingual and multi-modality learning methods.

What’s great is that in an era where scrolling is the new shopping, they provide TikTok Shop training as well. This teaches you exactly how to optimize your social media marketing engagement and boost your sales.

For a budget-friendly option, government funding programs are available, such as their mentorship program, where you’ll learn from industry practitioners.

While we appreciate their wide range of sales training courses, it’s a shame that some of their trainers were said to be arrogant.

Pros

  • Over 20 years of experience
  • Offers Customized Workplace Solutions
  • Has TikTok Shop training
  • Offers government funding programs 

Cons

  •   Reports of arrogant trainers

Lessons were practical and clearly explained

“I completed the TikTok Seller course with Cyrus today and found it very well structured and easy to follow. The lessons were practical and clearly explained, which gave me the confidence and knowledge to start selling on TikTok. Cyrus was patient, engaging, and very knowledgeable. I would highly recommend this course to anyone who wants to get started with TikTok Shop.”

— HY Goh, Google Review

Excellent customer service. Keep it up!

“Today I went down to SIRS to enroll for the course SCTP WSQ Diploma in Retail (E-Commerce: Omni-Channel). The whole enrollment process was smooth as the executive Christine Chee, assisting me, was very helpful & patient. She guided me well during the whole online registration process, as well as briefed me on the requirements from SkillsFuture. She also showed me where the classes will be held. Excellent customer service. Keep it up!”

— Steven Loke, Google Review