The Better Toy Store truly lives up to their philosophy: Play is a Child’s Work. Inside, you’ll see shelves packed with award-winning toys, handpicked for their play value and impact on the planet.

Parents would be relieved to know that every toy meets or surpasses strict EN71 and US ASTM standards. You can choose from premium brands like PlanToys that use soy-ink printing and SES, which offers paraben-free playdough.

Sustainability isn’t an afterthought, either. Most of their wooden toys come from rubber trees and managed forests in Europe; even their plastic toys are phthalate- and BPA-free.

And don’t be overwhelmed by their curated selections—their friendly, attentive staff can happily guide you and answer any questions you have.

But if you’re shopping online, you should take advantage of promos: snag up to 20% off or enjoy deals like Buy 4, Get the 5th Free. A tiny con is that you can only reserve items in-store.

Best place to get quality and beautifully made toys

“The best place to get quality and beautifully made toys. Toys that can be handed down to generations to come.” — Wilfred Ong, Google Review

Well-made toys that are effective in teaching kids

“Brilliant toy store with real toys that are not only beautiful and well-made, but also effective in teaching kids how to have fun the old-school way, minus digital distractions. Staff are friendly, warm, and polite. Kevin went the extra mile with his thoughtful, sweet service, and he was generous with the wrappers, which are so cute & customised to the store’s theme. Susan, the owner, is super lovely too, so no wonder the place has lasted for so long!” — Tabasco Guzzler, Google Review

Play N Learn is a well-known publisher and distributor of affordable educational toys and resources, which is why their store is a hit with parents and teachers alike.

Their bestselling collection is STEM experiment kits, covering a whole range of interesting topics like electricity and magnetism. Each step comes with step-by-step instructions and all the materials you need.

They’re also the exclusive distributor of 3D Crystal Puzzles—glittery jigsaw pieces that form sculpted models. Solving these isn’t only fun; it actually helps develop logical thinking and fine motor control.

These cool toys can be enjoyed at special events like a birthday party or a school activity. So, if you want to set something up, they’ll help you pick goodies for loot bags or classroom celebrations.

Just a heads up for eco-warriors—comparatively, their toys might not be as sustainable as the ones in other stores.

Treasure trove of unique, high-quality toys

“A delightful experience! This toy shop is a treasure trove of unique, high-quality toys for kids of all ages. The staff member, Kim, is incredibly friendly and knowledgeable, always ready to help you find the perfect gift. The store is a great mix of educational toys, puzzles, and classics. Kids would absolutely love the variety, and I appreciate the reasonable prices. It’s our go-to spot for Christmas, birthdays, and special occasions. Highly recommend!” — Pauline Chen, Google Review

Must-go place for kids’ play and learn toys

“A must-go place if you are looking for play and learn toys for your kids. It’s a bit hassle to find their store/warehouse in the industrial zone, but definitely worth it, as they can give you an extra discount here :). I have been told that they sell at stores in Science Park too. The staff, as well as their MD, are very kind and helpful and go the extra mile to help. Will visit them again if I need anything else.” — shinoj kl, Google Review

Playhao was created based on the concept of “playing well,” with toys that aren’t just trendy, but meaningful and last a lifetime. No wonder they’ve snagged several Best Toy Store awards from Singapore Tatler and Harper’s Bazaar.

They’re known for sensory toys and games, which are handpicked to help kids build language skills and cognitive development. I think these are perfect for curious toddlers.

Those who prefer STEM/STEAM toys would love their science-and-engineering lineup. They provide kids with a hands-on way to explore how things work.

In addition to toys, they have a unique gift registry service—you can build your own for kids’ birthdays or baby showers. This is a smart hack for parents who want to make sure they receive safe learning toys.

Such premium products and services do come at a price. But don’t worry, they periodically hold special promos like Black Friday, Cyber Monday, and 11.11.

Lots of toys for imaginative play

“Lovely place with a lot of toys for imaginative play. Nora was very helpful in showing me all the different toys for the different age groups and the many ways to play with them. Great place with lots of options for all budgets!” — jess lim, Google Review

Amazing wide selection of quality toys

“Amazing wide selection of quality toys, including some really unique finds we hadn’t seen elsewhere. The staff were incredibly friendly and knowledgeable — they took the time to understand what we were looking for and gave really thoughtful recommendations based on our child’s age and interests.” — Siti Syafiqah, Google Review

Toy Tag boasts over 1,000 carefully chosen toys that have brought joy to over 10,000 children, making this spot one of the top toy stores on the island.

Case in point: Primary and secondary school students are obsessed with their chemistry sets and physics kits. And unlike other shops, they carry coding games to give kids a head start in understanding the ins and outs of programming.

Busy people who don’t have time to drop in-store can also browse their products online—they’ll even enjoy free 2-hour delivery on orders over $250. Just keep in mind that we heard about customers not receiving their orders at all.

Now, if you have questions about your orders, specific products, or wholesale opportunities, their 24/7 support team of toy consultants is ready to help. 

Perfect place for gift selection for all ages

“Great experience! They have a wide variety of board game choices and popular brands for kids’ toys, a perfect place for gift selection for all ages! John is really helpful in sharing the product range as well. I hope to see more unique products here! Really exciting to play this beautiful puzzle:)” — Heather Ou, Google Review

Staff are responsive and knowledgeable 

“Great experience with TOYTAG – I love its curated range of toys, staff are responsive and knowledgeable about the products, and it’s really easy to arrange the pick-up. Thanks, John, for the introduction to 3D printing pens for my kids” — jiali moey, Google Review

We recently shopped at Happi Bebe — an educational and sustainable toy store — and we came away genuinely impressed by both their mission and the experience. From the start, their customer service felt thoughtful: when we asked about toys for different ages, they took time to ask about our child’s interests and developmental stage rather than just trying to upsell. That made us feel they truly cared about quality and suitability, not just sales.

The toys themselves reflected their promise: many were made from natural or recycled materials, painted with non-toxic colors, and designed with learning and creativity in mind rather than flashy gimmicks. We chose a wooden puzzle set and a nature-themed stacking toy — and when we opened them at home, the craftsmanship was clear: smooth finishes, sturdy construction, and a tactile feel that plastic toys often lack. As our child played, we noticed that these toys encouraged imagination and exploration: they weren’t just for passing time — sometimes our child would combine pieces in new ways, invent little stories, or return to the toy days later with renewed interest.

We also appreciated how the store gave guidance on toy care and safety. The staff had explained how to clean, store, and maintain the items so they’d last — and why avoiding small choking-hazard pieces matters at different ages. That kind of responsible advice felt aligned with the store’s sustainable ethos and made us trust their suggestions more deeply.

If there was one small improvement to consider, it would be helpful if the store offered a short guide or card with age-recommendation and learning-goals for each toy — that would make picking gifts a bit easier for new parents. But even without that, Happi Bebe felt grounded, conscientious, and genuinely kid- and earth-friendly.

Overall, shopping with Happi Bebe felt like a small but meaningful step toward nurturing mindful play and sustainable values — and it made us feel good about the toys we bring into our home.

Since 2005, Natures Collection has provided kids with high-quality plushies that are both soft and eco-friendly. Each one is stuffed with 100% recycled PET bottle filling or reused polyester.

A hot item right now is their Miffy ECO collection, featuring the iconic Dutch rabbit by Dick Bruna. This brand is known for eco-friendly soft toys that kids just want to snuggle up to.

They also carry other trusted plushie toy brands such as WWF, Peanuts, and NICI—all of them safe and green. Since stuffed animals or characters are their niche offering, those who prefer LEGOs or science kits might need to go elsewhere.

If you’re ready to order online, we recommend placing it before 12 PM to get next-day delivery. There’s also free shipping on orders over $50, which customers like me appreciate.

Products were high-quality and beautiful 

“I was very happy with the caring and attentive service that I received for my order. Delivery was prompt, and the products that I received were beautiful and of a very high quality. I especially love the white tiger key chain. Thank you for your wonderful service and products.” — James Boccia, Google Review

Superb customer service!!! 

“Superb customer service!!! Nai is very nice & has gone the extra mile to get a birthday card for my colleague when I requested her to write a birthday message on behalf. Greatly appreciated with her kind gesture!!! Ordered 5 Harry Potter items on Sunday and it was delivered on Tuesday. Really efficient!!!Thank you & will surely share your website with my family & friends. Once again, thanks,Nai, for the extra miles!!! Stay safe & stay healthy!!! :)” — Susie Foo, Google Review