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5 Expert PR Agencies in Singapore

5 Expert PR Agencies in Singapore

How we picked

Effectiveness of Strategy

The agency must have an established and organized system in providing solutions, as well as delivering timely outputs.

Professionalism and Confidentiality

These are essential, since the PR team may handle sensitive matters wherein a company’s name and reputation is on the line.

Industry Knowledge

Adequate knowledge of the industry guides the PR team’s decision making. A lack of it may compromise integrity during delicate situations.

Quality of Work

Their work must not only be effective, but must be done within a timely manner and of good quality.

Awards and Accreditation

These accolades serve as proof for the agency’s professional experience, as well as connection with colleagues in the industry.

1. Affluence PR

Affluence PR Homepage

Website: https://affluencepr.com/

Location: 2 Marina Blvd, #12-03 The Sail at Marina Bay, Singapore 018987

Contact info: +65 3163 4653

Working hours: Mon, Tues, Fri: 9:00AM-6:00PM; Wed, Thurs, Sat, Sun: CLOSED

Services: Public and Media Relations, Social Media Marketing, Influencer Marketing, Public and Media Relations Training

Google Reviews4.7/5
Other Reviews4.7/5
Total reviews4.7/5
Score consistency 4.7/5
Effectiveness of Strategy5/5
Professionalism and Confidentiality5/5
Industry Knowledge4.5/5
Quality of Work5/5
Awards and Accreditation4/5

Pros

  • World-competence and global experience
  • Well-developed PR strategy program
  • Reasonable pricing
  • Engaging solutions
  • Transparent and professional

Cons

  • Experience is more on F&B industries
  • Unavailable on holidays and weekends
  • Inconsistently responsive

We consider Affluence PR one of the best PR agencies in Singapore for their effective ways of connecting the best that a product has to offer to the largest possible market.

The agency has developed an approach wherein they engross all of the five bodily senses in communicating a message to customers. They are especially effective when it comes to visual displays as their primary means to capture attention.

Based on that, we can see that they highly value customer experience, and believe that business ventures should focus on that to succeed. With that, we included them in this list as a recommendation for all budding businesses with promising products.

Another service Affluence PR is widely known for is their Public Media relations and training. They have developed a 16-step process over the course of 15 years, and this can get your business the positive online reputation and media coverage for a good price.

What we love about how they market such services is that they compare its efficacy to that of advertising, which is the most common way enterprises connect to the market. 

Affluence PR approaches the challenge right at the heart of it, and many clients are keen to say that the agency has successfully built them a good name from the ground up. 

They have also worked with plenty of businesses of all sizes, from every industry. In fact, they have offices all over the world to accommodate their broad clientele network – namely in Singapore, Philippines, Japan, Korea, Thailand, Russia, and the US.

2. Elliot & Co.

Elliot & Co. Homepage

Website: https://elliotco.sg/

Location: 62 Cecil St, #02-00 TPI Building, Singapore 049710

Contact info: +65 9786 5584

Working hours: Weekdays: 10:00AM-6:00PM; Weekends: CLOSED

Services: Brand Reputation and Alignment, PR Strategy and Media Relations, Content Planning and Development

Google Reviews4.9/5
Other Reviews4.5/5
Total reviews4.7/5
Score consistency 4.7/5
Effectiveness of Strategy4.5/5
Professionalism and Confidentiality4.5/5
Industry Knowledge4.5/5
Quality of Work4.5/5
Awards and Accreditation5/5

Pros

  • Plenty of accolades to their name
  • Focuses on the narrative of the brand
  • Fast turnaround and good results
  • Hassle-free and convenient work process
  • Gets features in top names in the region

Cons

  • Slightly expensive rates
  • Unavailable on weekends
  • Not as responsive to some complaints

While some agencies focus on a message, we observed that Elliot & Co. focuses on what story to tell the chosen audience. So, if you believe you have an interesting narrative in your brand, then we recommend working with these people. 

It also pays that their 8-step storytelling system boasts a 100% success rate when it comes to media coverage. This also allows them to innovate a strategy that effectively blends traditional and modern marketing.

Elliot & Co. was hailed among the fastest growing PR agencies in Singapore and Malaysia.

The agency was also featured on PR week as one of the top ranking PR agencies in the region of Asia-Pacific.

In fact, they even got their clients features in prominent platforms. Some of which are CNBC, Tech in Asia, The Straits Times, The Business Times, and Asia One.

So if your goal is to have your name featured in establishments of a similar nature, then they are the people to work with.

Another thing that we particularly love with Elliot & Co. is that their clientele encompasses a diverse scope. That means, if you’re a startup, they can give you the exposure that can boost you as well as any big corporation.

Lastly, their commitment centers on convenience. They work to the best of their ability to ensure a stress-free experience that yields the best results, which is something clients truly commend.

3. Grow Public Relations

Grow Public Relations Homepage

Website: https://growpublicrelations.com/

Location: 22 Sin Ming Ln, #06-76 Midview City, Singapore 573969

Contact info: +65 9328 0107

Working hours: Weekdays: 9:00AM-6:00PM; Weekends: CLOSED

Services: Media Features, Management and Coverage, Business and Brand Recognition, Public Relations

Google Reviews4.9/5
Other Reviews4.4/5
Total reviews4.65/5
Score consistency 4.65/5
Effectiveness of Strategy3/5
Professionalism and Confidentiality5/5
Industry Knowledge5/5
Quality of Work5/5
Awards and Accreditation

Pros

  • The best choice for SMEs
  • Has an established strategy framework
  • Focuses on visibility for both customers and investors
  • Great agency to help your brand get discovered
  • Offers free resources for learning

Cons

  • Not the best option for larger corporations
  • Rates can get expensive over time
  • Limited range of services

Many small to medium enterprise owners don’t invest in public relations services because they consider it “too much”. We used to think so too, but Grow Public Relations has convinced us otherwise.

Grow Public Relations is among the few PR agencies in Singapore with SMEs as their target clientele. Not only do they get them featured in big publications like Entrepreneur and The NY Times, but they manage and maintain their positive online reputation.

Another thing we like about their approach, is that while they establish a good media identity, they also help brands get ahead of competitors and get seen by potential stakeholders.

Like the other options in our list, Grow PR has also developed their own problem solving strategy, and that is their proprietary Reputation Mastery framework. In summary, this approach begins with discoverability and ends with more opportunities for growth.

They even offer a free email course on how you can successfully launch your own campaign. This shows that they also help in educating their own customers, so they can have a better understanding on how the system can work to their favor.

That said, we highly recommend them for smaller businesses and startups looking to develop an initial communication strategy to better engage with their audience.

4. absolute PR

absolute PR Homepage

Website: http://www.absolutepr.com.sg/

Location: 391B Ngee Ann City Tower B, #22-01, Singapore 238874

Contact info: +65 6221 2688

Working hours: Weekdays: 9:00AM-6:00PM; Weekends: CLOSED

Services: Media Engagement, Corporate Profiling, Crisis Communications Management, Brand Strategy, Digital PR, Social Media and Influencer Management

Google Reviews5/5
Facebook Reviews4.9/5
Total reviews4.5/5
Score consistency 4.5/5
Effectiveness of Strategy4.5/5
Professionalism and Confidentiality5/5
Industry Knowledge5/5
Quality of Work5/5
Awards and Accreditation4.5/5

Pros

  • Best choice for businesses in the fashion, lifestyle, and beauty industry
  • Strategic framework focuses on communication
  • Reasonable rates
  • Transparent with costs and progress
  • Broad scope of services for various industries

Cons

  • Not the best option for non-creative enterprises
  • Turnaround time may take a while
  • Unavailable on weekends

Absolute PR stands as one of the best PR agencies in Singapore when it comes to personal, passionate, and professional services for the fashion, lifestyle, and beauty industry.

This agency can match the demands of this type of industry with their expertise and work ethic. But, one thing we truly love about their services is that they don’t offer big rates or empty promises.

They also don’t bite off more than they can chew, so if you’re expecting transparency in progress, their team can give you that.

Their framework centers on media communication, but they classified it into more effective segments. Namely, these are engagement, crisis management, and corporate profiling. They even offer services that are uniquely suited to influencers and social media personalities.

When it comes to their experience, we are impressed by the sheer number of businesses they have worked with and for. In fact, their capacities extend to Food & Beverage, and Health & Wellness industries.

In fact, they even handled PR, branding events, and interviews for big names like Hitachi, Shisheido, The Face Shop, and Dr. Belmeur. Most of these companies have worked with absolute PR for almost a decade already.

So, if you have a beauty or lifestyle business, or are planning on setting one up, then this may be a good agency to work with.

5. ENCE Marketing Group

ENCE Marketing Group Homepage

Website: https://encemarketing.com/

Location: 9 Raffles Place #06-00 Republic Plaza 1 Singapore 048619

Contact info: +65 3163 4653

Working hours: Weekdays: 9:00AM-6:00PM; Weekends: CLOSED

Services: Branding, Marketing Positioning, Target Market Definition, Marketing Budgeting, Public Relations, Digital/Social Media Campaign Management, Marketing Research, Marketing Copywriting

Google Reviews4.6/5
Other Reviews3.8/5
Total reviews4.2/5
Score consistency 4.2/5
Effectiveness of Strategy4.5/5
Professionalism and Confidentiality4.5/5
Industry Knowledge5/5
Quality of Work4.5/5
Awards and Accreditation4.5/5

Pros

  • A great pick for Retail, F&B and Medical businesses
  • Services show good value for cost
  • Uses measurable factors in their frameworks
  • Ample knowledge on covered industries
  • Guarantee of worthwhile ROI 

Cons

  • Limited services
  • Not the most creative approach

What made us consider ENCE Marketing Group in this list is their capacity to craft and customize a suitable solution for their clients.

While this may sound like something every other agency can do, what sets them apart is that they developed their proprietary measurable frameworks. This way, they can gauge their success through metrics, and properly present the results.

In simpler terms, ENCE Marketing aims to show their clients the value of the money they spent through good online reputation and marketing ROI. Although it can be said that their strategies do not show a lot of creative promise.

Their expertise matches the PR needs of retail, and F&B businesses, and they design their services to be immersive and engaging experiences. This is under their Affluence PR services.

Another thing that caught our attention is their in-depth knowledge of medical terminology and specializations. They showcase this through their Potence PR services, where they help medical establishments with media and news coverage.

They assign experienced and knowledgeable teams to work on their fields of expertise as well. This is their way of guaranteeing quality service and accurate information dissemination throughout the process.

ENCE Marketing Group was also regarded as one of the leading KPI-driven agencies in Singapore. So if you want a more data-based solution for your public relations, then working with this agency can be a viable consideration.