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5 Expert PR Agencies in Singapore

9 Expert PR Agencies in Singapore

How we picked

Effectiveness of Strategy

The agency must have an established and organized system in providing solutions, as well as delivering timely outputs.

Professionalism and Confidentiality

These are essential, since the PR team may handle sensitive matters wherein a company’s name and reputation is on the line.

Industry Knowledge

Adequate knowledge of the industry guides the PR team’s decision making. A lack of it may compromise integrity during delicate situations.

Quality of Work

Their work must not only be effective, but must be done within a timely manner and of good quality.

Awards and Accreditation

These accolades serve as proof for the agency’s professional experience, as well as connection with colleagues in the industry.

1. Affluence PR

Affluence PR Homepage

Website: https://affluencepr.com/

Location: 2 Marina Blvd, #12-03 The Sail at Marina Bay, Singapore 018987

Contact info: +65 3163 4653

Working hours: Mon, Tues, Fri: 9:00AM-6:00PM; Wed, Thurs, Sat, Sun: CLOSED

Services: Public and Media Relations, Social Media Marketing, Influencer Marketing, Public and Media Relations Training

Google Reviews4.7/5
Other Reviews4.7/5
Total reviews4.7/5
Score consistency 4.7/5
Effectiveness of Strategy5/5
Professionalism and Confidentiality5/5
Industry Knowledge4.5/5
Quality of Work5/5
Awards and Accreditation4/5

Pros

  • World-competence and global experience
  • Well-developed PR strategy program
  • Reasonable pricing
  • Engaging solutions
  • Transparent and professional

Cons

  • Experience is more on F&B industries
  • Unavailable on holidays and weekends
  • Inconsistently responsive

We consider Affluence PR one of the best PR agencies in Singapore for their effective ways of connecting the best that a product has to offer to the largest possible market.

The agency has developed an approach wherein they engross all of the five bodily senses in communicating a message to customers. They are especially effective when it comes to visual displays as their primary means to capture attention.

Based on that, we can see that they highly value customer experience, and believe that business ventures should focus on that to succeed. With that, we included them in this list as a recommendation for all budding businesses with promising products.

Another service Affluence PR is widely known for is their Public Media relations and training. They have developed a 16-step process over the course of 15 years, and this can get your business the positive online reputation and media coverage for a good price.

What we love about how they market such services is that they compare its efficacy to that of advertising, which is the most common way enterprises connect to the market. 

Affluence PR approaches the challenge right at the heart of it, and many clients are keen to say that the agency has successfully built them a good name from the ground up. 

They have also worked with plenty of businesses of all sizes, from every industry. In fact, they have offices all over the world to accommodate their broad clientele network – namely in Singapore, Philippines, Japan, Korea, Thailand, Russia, and the US.

2. Elliot & Co.

Elliot & Co. Homepage

Website: https://elliotco.sg/

Location: 62 Cecil St, #02-00 TPI Building, Singapore 049710

Contact info: +65 9786 5584

Working hours: Weekdays: 10:00AM-6:00PM; Weekends: CLOSED

Services: Brand Reputation and Alignment, PR Strategy and Media Relations, Content Planning and Development

Google Reviews4.9/5
Other Reviews4.5/5
Total reviews4.7/5
Score consistency 4.7/5
Effectiveness of Strategy4.5/5
Professionalism and Confidentiality4.5/5
Industry Knowledge4.5/5
Quality of Work4.5/5
Awards and Accreditation5/5

Pros

  • Plenty of accolades to their name
  • Focuses on the narrative of the brand
  • Fast turnaround and good results
  • Hassle-free and convenient work process
  • Gets features in top names in the region

Cons

  • Slightly expensive rates
  • Unavailable on weekends
  • Not as responsive to some complaints

While some agencies focus on a message, we observed that Elliot & Co. focuses on what story to tell the chosen audience. So, if you believe you have an interesting narrative in your brand, then we recommend working with these people. 

It also pays that their 8-step storytelling system boasts a 100% success rate when it comes to media coverage. This also allows them to innovate a strategy that effectively blends traditional and modern marketing.

Elliot & Co. was hailed among the fastest growing PR agencies in Singapore and Malaysia.

The agency was also featured on PR week as one of the top ranking PR agencies in the region of Asia-Pacific.

In fact, they even got their clients features in prominent platforms. Some of which are CNBC, Tech in Asia, The Straits Times, The Business Times, and Asia One.

So if your goal is to have your name featured in establishments of a similar nature, then they are the people to work with.

Another thing that we particularly love with Elliot & Co. is that their clientele encompasses a diverse scope. That means, if you’re a startup, they can give you the exposure that can boost you as well as any big corporation.

Lastly, their commitment centers on convenience. They work to the best of their ability to ensure a stress-free experience that yields the best results, which is something clients truly commend.

3. Grow Public Relations

Grow Public Relations Homepage

Website: https://growpublicrelations.com/

Location: 22 Sin Ming Ln, #06-76 Midview City, Singapore 573969

Contact info: +65 9328 0107

Working hours: Weekdays: 9:00AM-6:00PM; Weekends: CLOSED

Services: Media Features, Management and Coverage, Business and Brand Recognition, Public Relations

Google Reviews4.9/5
Other Reviews4.4/5
Total reviews4.65/5
Score consistency 4.65/5
Effectiveness of Strategy3/5
Professionalism and Confidentiality5/5
Industry Knowledge5/5
Quality of Work5/5
Awards and Accreditation

Pros

  • The best choice for SMEs
  • Has an established strategy framework
  • Focuses on visibility for both customers and investors
  • Great agency to help your brand get discovered
  • Offers free resources for learning

Cons

  • Not the best option for larger corporations
  • Rates can get expensive over time
  • Limited range of services

Many small to medium enterprise owners don’t invest in public relations services because they consider it “too much”. We used to think so too, but Grow Public Relations has convinced us otherwise.

Grow Public Relations is among the few PR agencies in Singapore with SMEs as their target clientele. Not only do they get them featured in big publications like Entrepreneur and The NY Times, but they manage and maintain their positive online reputation.

Another thing we like about their approach, is that while they establish a good media identity, they also help brands get ahead of competitors and get seen by potential stakeholders.

Like the other options in our list, Grow PR has also developed their own problem solving strategy, and that is their proprietary Reputation Mastery framework. In summary, this approach begins with discoverability and ends with more opportunities for growth.

They even offer a free email course on how you can successfully launch your own campaign. This shows that they also help in educating their own customers, so they can have a better understanding on how the system can work to their favor.

That said, we highly recommend them for smaller businesses and startups looking to develop an initial communication strategy to better engage with their audience.

4. absolute PR

absolute PR Homepage

Website: http://www.absolutepr.com.sg/

Location: 391B Ngee Ann City Tower B, #22-01, Singapore 238874

Contact info: +65 6221 2688

Working hours: Weekdays: 9:00AM-6:00PM; Weekends: CLOSED

Services: Media Engagement, Corporate Profiling, Crisis Communications Management, Brand Strategy, Digital PR, Social Media and Influencer Management

Google Reviews5/5
Facebook Reviews4.9/5
Total reviews4.5/5
Score consistency 4.5/5
Effectiveness of Strategy4.5/5
Professionalism and Confidentiality5/5
Industry Knowledge5/5
Quality of Work5/5
Awards and Accreditation4.5/5

Pros

  • Best choice for businesses in the fashion, lifestyle, and beauty industry
  • Strategic framework focuses on communication
  • Reasonable rates
  • Transparent with costs and progress
  • Broad scope of services for various industries

Cons

  • Not the best option for non-creative enterprises
  • Turnaround time may take a while
  • Unavailable on weekends

Absolute PR stands as one of the best PR agencies in Singapore when it comes to personal, passionate, and professional services for the fashion, lifestyle, and beauty industry.

This agency can match the demands of this type of industry with their expertise and work ethic. But, one thing we truly love about their services is that they don’t offer big rates or empty promises.

They also don’t bite off more than they can chew, so if you’re expecting transparency in progress, their team can give you that.

Their framework centers on media communication, but they classified it into more effective segments. Namely, these are engagement, crisis management, and corporate profiling. They even offer services that are uniquely suited to influencers and social media personalities.

When it comes to their experience, we are impressed by the sheer number of businesses they have worked with and for. In fact, their capacities extend to Food & Beverage, and Health & Wellness industries.

In fact, they even handled PR, branding events, and interviews for big names like Hitachi, Shisheido, The Face Shop, and Dr. Belmeur. Most of these companies have worked with absolute PR for almost a decade already.

So, if you have a beauty or lifestyle business, or are planning on setting one up, then this may be a good agency to work with.

5. ENCE Marketing Group

ENCE Marketing Group Homepage

Website: https://encemarketing.com/

Location: 9 Raffles Place #06-00 Republic Plaza 1 Singapore 048619

Contact info: +65 3163 4653

Working hours: Weekdays: 9:00AM-6:00PM; Weekends: CLOSED

Services: Branding, Marketing Positioning, Target Market Definition, Marketing Budgeting, Public Relations, Digital/Social Media Campaign Management, Marketing Research, Marketing Copywriting

Google Reviews4.6/5
Other Reviews3.8/5
Total reviews4.2/5
Score consistency 4.2/5
Effectiveness of Strategy4.5/5
Professionalism and Confidentiality4.5/5
Industry Knowledge5/5
Quality of Work4.5/5
Awards and Accreditation4.5/5

Pros

  • A great pick for Retail, F&B and Medical businesses
  • Services show good value for cost
  • Uses measurable factors in their frameworks
  • Ample knowledge on covered industries
  • Guarantee of worthwhile ROI 

Cons

  • Limited services
  • Not the most creative approach

What made us consider ENCE Marketing Group in this list is their capacity to craft and customize a suitable solution for their clients.

While this may sound like something every other agency can do, what sets them apart is that they developed their proprietary measurable frameworks. This way, they can gauge their success through metrics, and properly present the results.

In simpler terms, ENCE Marketing aims to show their clients the value of the money they spent through good online reputation and marketing ROI. Although it can be said that their strategies do not show a lot of creative promise.

Their expertise matches the PR needs of retail, and F&B businesses, and they design their services to be immersive and engaging experiences. This is under their Affluence PR services.

Another thing that caught our attention is their in-depth knowledge of medical terminology and specializations. They showcase this through their Potence PR services, where they help medical establishments with media and news coverage.

They assign experienced and knowledgeable teams to work on their fields of expertise as well. This is their way of guaranteeing quality service and accurate information dissemination throughout the process.

ENCE Marketing Group was also regarded as one of the leading KPI-driven agencies in Singapore. So if you want a more data-based solution for your public relations, then working with this agency can be a viable consideration.

6.  SYNC PR Agency

Website: https://syncpr.co/pr-agency-singapore/

Location: 160 Robinson Rd, #14-04 SBF Center, Singapore 068914

Contact info: hello@syncpr.co

Working hours: Mon – Fri: 9:00AM-6:00PM

Services: Public Relations, Content Marketing, Digital Marketing, Workshops and Consultations

Google Reviews5/5
Other Reviews5/5
Total reviews5/5
Score consistency 5/5
Effectiveness of Strategy5/5
Professionalism and Confidentiality5/5
Industry Knowledge5/5
Quality of Work5/5
Awards and Accreditation5/5

Pros

  • Customized and responsive services offered
  • Professional and practical advice given tailored to the needs of the client
  • Collaborative and versatile approach

Cons

  • Rates of their services aren’t readily rated
  • Closed on weekends

SYNC PR Agency is an award-winning firm, especially for startups and SMEs offering various interrelated services such as public relations, content marketing, and digital marketing among others to deliver to clients a holistic and well-rounded marketing experience.

Past clients who have worked with them commended them for their professionalism and steadfast services that not only promise quick turnaround times but also quality and exemplary results afterward for sustainable time periods.

Furthermore, their team of professionals is not only multidisciplinary and experienced in the field but also proactive and responsive when it comes to customer concerns and support.

Note though that rates of their services aren’t readily available on their website to which inquiry and booking might be required.

Overall, with their exemplary range of marketing services, versatile and seamless approach to all industries, and optimal results afterward, we highly recommend that business owners check them out for their PR needs.

7. COCO PR Agency

Website: https://cocopragency.com/

Location: Yu Li Industrial Building 37 Lorong 23 Geylang #10-02 SINGAPORE 388371

Contact info: +65 6909 7426

Working hours: Mon – Fri: 9:00AM-6:00PM

Services: Media & Public Relations, Event Management, Campaign Development, Branding, Photography, Videography

Google Reviews5/5
Other ReviewsN/A
Total reviews4/5
Score consistency 4/5
Effectiveness of Strategy5/5
Professionalism and Confidentiality5/5
Industry Knowledge5/5
Quality of Work5/5
Awards and Accreditation5/5

Pros

  • Responsive and effective communication systems
  • Quality and optimal results achieved
  • Competitive and excellent personnel employed

Cons

  • Rates of their services aren’t readily available

Coco PR Agency is a company that offers its clients versatile, efficient, and innovative PR services that center on masterful storytelling. Their expertise in the field is further augmented by partner agencies spread across the Asia-Pacific as well to amplify their services.

We like that they accommodate both local and international businesses to which they bring their versatility and years of experience in every job that they handle to better amplify the voices of their client company.

Furthermore, their strong network of award-winning agencies, journalists, and freelancers in Malaysia, Indonesia, Hong Kong, China, South Korea, and Australia, as well as across the APAC region will get you quality coverage and the global voice your brand deserves.

Note though that rates of their services aren’t readily available to clients may need to contact them beforehand to have a more accurate breakdown of their fees.

Overall, with their innovative and creative storytelling approaches, comprehensive and exemplary PR services, and highly knowledgeable personnel, we highly recommend them to clients in the area looking for such services.

8. Waterbrooks

Website: https://www.waterbrooks.com.sg/

Location: 151 Lorong Chuan #04-07B New Tech Park Lobby G, Singapore 556741

Contact info: +65 93388166 & +65 69588008

Working hours: Weekdays: 09:00AM-6:00PM; Weekends: CLOSED

Services: Public Relations, Investor Relations, Crisis Communications, Corporate Communications, Strategy & Branding, Digital Marketing.

Google Reviews4.9/5
Other ReviewsN/A
Total reviewsN/A
Score consistency N/A
Effectiveness of Strategy5/5
Professionalism and Confidentiality5/5
Industry Knowledge5/5
Quality of Work5/5
Awards and Accreditation5/5

Pros

  • Over 20 years of experience
  • Diverse expertise in the team
  • Extensive industry experience
  • Professional team

Cons

Waterbrooks brings over 20 years of experience to the table, specializing in Investor Relations (IR) and Public Relations (PR).

Their expertise includes working with over a hundred public-listed companies and SMEs, showcasing a deep understanding of the dynamics involved in communicating with stakeholders, investors, and employees.

The company specializes in Initial Public Offerings (IPOs), Reverse Takeovers (RTOs), and post-listing IR and media relations. This specialization suggests a focused and tailored approach to the unique challenges and opportunities associated with these critical stages in a company’s growth.

What we like about their team is how professional they are. We’ve also heard of many feedback that those who have worked with them for over a decade that they deliver consistent and reliable service.

We also like how responsive they are, as well as their trustworthiness and professionalism with dealings.

The company’s specialists hail from diverse backgrounds in consulting, media, marketing, finance, research, and communications which we think would benefit their clients.

We highly recommend!

9. KinetiqBuzz PR  

Website: https://www.kinetiqbuzz.com/

Location: Contact for more information

Contact info: Contact form available on website

Working hours: Contact for more information

Services: PR & Branding Advisory, Thought Leadership Articles, Media Relations, Keynote Presentation Skills Training, Slide Design, SEO Optimised Blog Content, Content Marketing, Copywriting, Marketing Collateral Design

Google ReviewsN/A
Other ReviewsN/A
Total reviewsN/A
Score consistency N/A
Effectiveness of Strategy4/5
Professionalism and Confidentiality5/5
Industry Knowledge5/5
Quality of Work5/5
Awards and Accreditation4/5

Pros

  • Specialized Expertise
  • Global Reach
  • Strategic Approach
  • Understanding Client Needs

Cons

  • Limited reviews online

KinetiqBuzz PR positions itself as a specialized Content Marketing & PR agency dedicated to assisting fast-growing Professional Services companies in establishing authority within their industries.

With a strategic mix of Content Marketing, PR, Copywriting, Design, and Keynotes, the agency aims to enhance brand influence and establish thought leadership.

They boast specialized expertise in serving a diverse range of professional services companies, including management consultancies, legal, fintech, and more—all of it we find impressive.

This company is a member of the First PR Alliance so they have a global network of PR agencies. We think this affiliation allows them to support clients in expanding internationally through media relations, content marketing, and digital marketing services.

We think that the agency’s use of a strategic blend of Content Marketing, PR, Copywriting, Design, and Keynotes suggests a holistic approach to brand building and thought leadership.

This comprehensive strategy can lead to a more impactful and well-rounded PR campaign.

What we like about them is how quickly comprehend the essence of a client’s business, product, and corporate wishes. This understanding is crucial for effective communication on behalf of the client.

We highly recommend!